In recent years, time and again conservatives have weaponized transgender rights as a wedge issue to divide voters.
To address this trend, Project LPAC and Lake Research Partners completed a large-scale research project to study public facing messaging on transgender issues for advocates of equality. The project consisted of focus groups and an online survey of registered voters nationwide and in swing Congressional districts. This research provides baseline data around voter attitudes towards transgender issues and messaging recommendations to support transgender rights and answer political attacks.
Key Research Findings on Voter Attitudes:
Contrary to conventional wisdom, supporting transgender rights is a popular political position.
Voters sincerely and intensely want to end discrimination against transgender people.
Values-based messages moves voters in a positive direction, and there is no backlash.
Key Research Findings on Messaging:
Messaging should focus on values rather than policy. Across the board, pro-transgender values test better than anti-transgender messaging.
When candidates are attacked for their support for transgender rights, they should affirm their support for shared values and transgender people before shifting to their core election messages.
Women – LGBTQ women in particular – are underrepresented at the highest levels of government. There are currently four LGBTQ women in Congress. While this is a record, it’s still less than 1 percent of all federal legislators, well below proportional representation. The situation is even worse in the other branches of government: an openly LGBTQ woman has never served in the Cabinet or on the Supreme Court.
In recent years there has not been comprehensive research specifically exploring LGBTQ women as a political community. Given their lack of representation in government, it is especially important to understand this community’s connection to electoral politics to help policymakers, candidates, and organizations which aim to represent and advocate for women and other marginalized communities do so more thoroughly and inclusively.
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